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ABOUT THE ATHENÆUM

About The Athenaeum Brand

BRAND STATEMENT

VISION

The vision for the Athenæum Council is to be a vibrant and progressive association of organisations that promotes, develops and nurtures heritage, culture and the arts for all the people of Nelson Mandela Bay.

The Athenæum Council pursues this vision by leveraging off partnerships with the MBDA, the Arts Journey, National Arts Festival, Nelson Mandela Metropolitan University and Nelson Mandela Bay Tourism, to position the Athenæum building complex as the hub of the creative industry – the effective home of the Nelson Mandela Bay ‘creative collective’.

Mission Statement

The Athenæum Council strives to:

  • Share our passion for heritage, culture and the arts
  • Market member organisations
  • Provide skills training
  • Facilitate communication between members
  • Mobilise and share information and resources
  • Prioritise emerging talents
  • Establish strategic partnerships
  • Promote regional, national and international linkages and
  • Expand the arts in the Nelson Mandela Bay community through outreach programmes.

 

CORE VALUES

  1. Transparency
  2. Respect for disciplines
  3. Accountability
  4. Integrity
  5. Collaborative inclusivity
  6. Embracing diversity
  7. Pooling of resources
  8. Have fun