IN THE beginning, a room full of posters seemed like an awkward format for an
exhibition – one which might not immediately connect with the observer’s sense
of their depth and meaning – at face value that is.
Once
I delved a little more in the context of the posters, via introductions
available on the Creative Week website, my understanding of the origin and the
concept of the exhibition deepened: to appreciate what the many powerful faces of
Mandela depicted in the 95 Mandela Poster Project represent.
In May
2013, a collaboration of South African designers conceptualised the idea to
celebrate Madiba’s life by, “collecting 95 Posters from around the world, honouring
[his] lifelong contribution to humanity.”
The
independent team, known as The Mandela Poster Project Collective, contributed their
time and artistic skills to achieve their tribute to a life rarely as
universally celebrated.
The
95 posters, representing each of the years of Madiba’s life, were curated by
South African Breweries for exhibit around the world – for appreciation as
broad as the legacy of the great man’s reach. On that spinning globe of “stops”
the Athenaeum was pin-dropped the opportunity to showcase these internationally
recognized posters, right here in Nelson Mandela Bay.
The
idea that each of these posters was created by individuals from around the
world – each artist having their own relationship with Mandela’s legacy and his
contribution to our country’s heritage – offers a profound sense of how one man
moved so many. When observed closely for understanding beneath surface level,
one can actually see, the different origin countries’ artistic signatures within
the pictures, their own unique depiction of who Madiba was to them.
Kay
Swarts, a Numb City Productions and Athenaeum intern viewed the exhibition as
an outsider, I wanted to see what an everyday person would see viewing the
posters for the first time. “While walking amongst the posters, I felt an
overwhelming sense of sadness that Nelson Mandela is no longer physically with
us anymore. The fact that he has touched
so many lives and made such a difference, here in South Africa and abroad,
makes me think of how my own life will be experienced by others and whether it
will it will leave meaning to them.”
Following
their travel worldwide, the exceptional posters were eventually auctioned by the
Nelson Mandela Children’s Hospital Trust to raise funds and bought by the SABS
Foundation. To have them here in Nelson Mandela Bay elevates the city’s art industry
status credibility. Hosting this exhibition is a new platform for recognition. The
Athenaeum’s opening night guest speaker, Monde Ngonyama couldn’t have said it
more aptly, as a well-respected leader in the arts industry: “It makes us proud
to fund institutions that are functional. Today honoring Mandela, we further
need to be proud of knowing that he never gave up on the good that he was.”
Mandelas
“good” has a ripple effect it seems – one felt worldwide – and belonging to,
“the Ages” as another great man put it.
-By Sibongile Sontsonga